Monthly SEO reports
Whether you're employed as an in-house SEO or you work for an SEO service agency that receives SEO services from different companies, you'll need to set up reports on your work. An SEO report shows you the progress of a campaign and the rate of return on investment (ROI). It also helps you to prove that the method you have taken is correct and appropriate. It is said that SEOs often want to do the SEO work rather than create and prepare SEO reports. For this reason, there are often many disagreements about how SEOs and SEO agencies report SEO results, how often these reports are prepared, and what criteria they should have.
An SEO report is a summary of SEO metrics that show how your site is performing. In an SEO report, statistics should be presented, including the amount of site traffic, backlinks, technical problems, broken links, etc. You should design the next website strategies based on these statistics and present them to the employer.
The best timing for submitting an SEO report to the employer is once every 30 days. This report should be compiled in a summary form with the most useful information, and the number of pages and its content should not be prolonged; Because the employer has only reviewed this report and cannot make a correct conclusion from this report.
How to prepare monthly SEO progress reports
A monthly SEO report is an effective way to show your boss or client how your SEO efforts are improving their business. But there is a problem. Many SEO reports don't really provide specific information.
Now, almost every marketing manager or business owner is familiar with the Google Analytics tool and can use it to view statistics related to their site. It is no longer enough to provide a report every 30 days containing only the last 30 days of traffic and related conversion statistics.
Your boss or clients should receive a more comprehensive report. Of course, no one likes to see a 100-page report with all the details. Rather, the report should be prepared according to specific goals and the information inside should be meaningful.
Reporting is all about reporting important parameters and being able to effectively show others information about work progress based on predetermined key performance indicators. Also, this report effectively includes what measures have been successful and what measures have not been useful and effective, as well as what measures have been taken. A great SEO report will help you communicate with others in the best possible way. So it's worth taking the time to create these reports. It is clear that we need more consistency in preparing SEO reports. And this consistency is something that most SEO people struggle to achieve.
What does an SEO report include?
The SEO report you provide to the employer must include a series of specific information for greater efficiency; This information includes the following:
- What activities have been done and what impact have they had on the website?
The activities you do to improve a website, from creating textual content to backlinks and reports and the resulting changes, should be presented in the report. For example, a website may be ranked on the results page after the start of the project and over time with a specific keyword for which the SEO-oriented article was written, and through that website it has an entry. This should be included in the SEO report for the next steps you should take.
- What progress has been made on the website?
From the time of receiving an SEO project to the time of its monthly reports, you should include the progress made on the website in the SEO report. For this and for a more detailed review, you should document the initial state of the website before any action. You can see this issue in the sample SEO report presented in this article.
- Technical problems should be reported to the site manager to fix them.
If a website has technical and programming problems, the actions you take for its SEO will not have results. As a result, the existing problems should be raised in the site performance report so that necessary measures can be taken from the employer's side to solve them. Of course, be careful that in order to get results, it is better to check the website once at the beginning of the project and find its technical problems.
- Suggestions and recommendations for further growth to be provided to the employer.
When you start SEO activities for a website, after some time it may be necessary to take more extensive measures such as click campaigns, advertisements, more backlinks, etc. to get better results. In the site SEO report, you should perform the necessary needs assessment and provide suggestions to the employer that will help the website grow and improve SEO.
- Provide traffic statistics, bounce rate, backlinks, etc. in the last 30 days.
Various website statistics such as the input of different website pages, click rate, bounce rate, average page views, etc. are one of the most basic components of the SEO site report. Of course, note that it is not enough to present statistics and numbers alone, and analysis and necessary measures to improve each should also be given.
Why should we use SEO reporting tools?
In order to follow the process of SEO activities, you should save all your data in one place You want to be able to quickly prepare an SEO report and of course it is readable. You should look for criteria in the SEO report, it is obtained from various tools such as Google Analytic, Webmaster, Wernk, etc., each of which has its own use depending on its purpose and application, but when it comes to the SEO report, all Save the acquired data in one place.
Using SEO tools will help you to better check the trend and growth of your site. For example, you can check which keyword you are on the first page of Google. Each tool is used for a specific purpose and the data obtained from them is different. Of course, there are commonalities between them. However, using these tools will help you to quickly obtain data related to the activity of your site. The issue that is important in the SEO report is the quick access to the activity process, and for this reason, the use of these tools is recommended.
In what time frames should the SEO report be prepared?
In general, each type of report includes a certain time range. The SEO report is no exception to this rule.
If you are preparing an SEO report for one of your clients, it is better to do this on a monthly basis. That is, prepare a report for him every month so that he can be informed about the site's SEO changes. During this time, you can see the results of the site upgrade, evaluate its dynamics and analyze its possible problems.
In addition, most SEO specialists prepare a final report at the last stage of site SEO improvement. This report contains all the information related to the SEO optimization period and focuses on the positive changes of the site in search engines. You can also include a financial section in this report and enter all the costs incurred for SEO optimization. This will help you see which expenses have been more profitable for you.
Conclusion
An SEO report is an important document that contains a summary of the work done on a website to improve its ranking in search engines. The SEO report can be used as a guide for future work to be done on the website or as proof of progress made. The best way to use an SEO report is to use it as a tool to help increase traffic and organic traffic conversion rates.
