What is Technical Seo?
If you've been paying attention to things like meta descriptions or backlinks on your site, maybe now is a good time to expand your vision a little. These are not the only things that are important in your site's visibility and improving your site's performance in relation to search engines. There are other sets of tactics, such as technical SEO, that fall under the umbrella of SEO.
Technical SEO is the process by which you can ensure that your website meets the technical requirements of modern search engines. Technical SEO is often considered with the aim of improving organic rankings. In other words, technical SEO refers to all the things you do to make your site understandable to search engines. Technical SEO, content strategy, and link building strategies are all used to help your pages rank high in search.
When you are technically optimizing your website and promoting it, you are actually paying attention to technical SEO. Technical SEO is also possible to master, but a bit more difficult to master. Because technical SEO deals less with the visual issues of the site. But you should know that in addition to improving the relationship between the website and the search engine, another goal of technical SEO is to make the audience enjoy your website.
Why is technical SEO important with Google's current algorithm?
As we said before, you may also be one of those people who haven't paid attention to technical SEO either out of laziness or because you don't know it's necessary. But we are going to tell you why technical SEO is important.
Technical SEO plays a very important role in your organic traffic. Your content may be the most complete, useful, and well-written content out there. But if a search engine cannot crawl it, or if the possibility of crawling your site is low, only a few users will see it.
In fact, a website without technical SEO is like a fruitful tree with no one to enjoy its fruits. Without strong technical SEO, no one can benefit from your rich and useful content. You may have the best site with the best content. But what if your technical SEO isn't properly addressed? In this case, you are not going to have a place in the ranking.
Responsive site design
A responsive website will affect your SEO more than anything else. Google pays more attention to responsive sites and ranks sites that look good on mobile phones and tablets higher than other sites. Therefore, we need to be sure of the responsiveness of our site. One of the reasons for Google's importance is that users use mobile phones more for web browsing. For this reason, it is very important to have a responsive website design.
Install SSL
SSL or Secure Sockets Layer is a security technology that creates an encrypted link between a web server and your browser. If a site uses SSL technology, you can be sure that the site is secure and your information is not at risk. To determine whether a site uses SSL or not, just pay attention to its URL; the URLs of websites that use SSL start with //:https instead of //:http.
Site speed optimization
Your website visitors wait very little time for your site to load, and if your site does not load in less than a few seconds, they will leave it and go to other websites, and this action will increase the site bounce rate and ultimately lead to damage. Eating your site's SEO.
Placing schema codes on the site
Embedding schema codes is actually adding the correct guide for Google bots. With the schema codes, we tell the Google bots what domain our site and its pages are in.
Image compression
One of the first steps you should take to increase website speed is to compress website images. One of the most important factors that slow down websites is the increase in page size.
Compression of Html, CSS and JavaScript codes
Another way to reduce the size of website pages is to compress HTML, CSS and JavaScript files. It is possible to merge the site codes file with each other and delete the extra files and finally only one file remains.
Enable browser cache
Every time a user opens a page on our website, a request is sent to the server, and the server sends information from the database to the user in the form of Html codes, and your website page is displayed to the user.
Using a CDN
A CDN is a network consisting of several servers in different locations that are connected to each other. Using this system, if a user intends to enter your website, the necessary information will be sent to him from the nearest server close to the user's geographical location.
Create an XML sitemap
A sitemap is a file containing codes that you place on your host, and these codes are not displayed to site users, but they help search engines to crawl and index your pages more easily.
Comply with the AMP standard
The AMP or Accelerated Mobile Pages standard includes a series of codes called AMP HTML that increases the speed of your website for mobile by removing unnecessary items.
Robots.txt optimization
Robots.txt is a text file placed in the root directory of your website that tells search engines which pages on your website to crawl and index.
Optimize your URL format
Another thing that affects the site's SEO is the URL address.
Breadcrumb or page indicator
One of the newest items in the technical SEO checklist is related to Bradcrumbs. You probably saw the path of the page on the top of every web page you enter.
Narenji Technical SEO based on Google current algorithm
In Team Narenji, we focus on improving and optimizing the technical performance of websites. Our technical SEO is based on the latest algorithms and changes in the Google search engine algorithm. This allows us to adapt and optimize websites in the best possible way, considering the changes in algorithms, ultimately enhancing their visibility and ranking in search results.
