What is Digital marketing services?
Until now, you are all familiar with the word marketing, but due to the expansion of the use of online space, effective marketing has left its traditional form and has become Internet marketing. Now, most of the business owners use digital marketing campaign with the aim of making the audience familiar with their brand in a targeted manner and in this way earn money. Digital marketing is a broad topic that if you want to use it in the right way and achieve your goals in earning money, you must be familiar with its various methods.
Digital marketing is a set of activities in the field of marketing that takes place using the Internet and online space. Digital marketing or digital marketing includes various methods such as search engine optimization (SEO), social network marketing, email marketing, content marketing, etc.
Today, access to the Internet is completely ubiquitous, and the number of global Internet users continues to increase. In such a situation, changing the approach towards the online and digital world is the right decision. Digital advertising will be the most effective solution for business growth, and the importance of digital marketing in business is far greater than traditional marketing methods.
The importance of digital marketing
The importance of digital marketing can also be summarized as the growth of small businesses, higher conversion rates, affordable marketing, expanding the audience, solving customer problems, measuring marketing success, increasing trust in the brand and the possibility of changing the methods used.
With the opening of the digital world to people and the launch of applications and websites, the main audience of traditional products and services devoted most of their time to being in this new world. As a result, marketers also had to move to the digital world in order to find customers for their products and services again, and even today, when we are living in the era of Corona, the importance of digital marketing has increased more than ever.
Many methods of advertising and marketing have emerged in the digital world, which were not known about in traditional marketing. In fact, one of the biggest advantages of digital marketing is getting data that you can use to measure the effectiveness of a marketing campaign.
Types of digital marketing
Knowing the types of digital marketing in simple language is like a light that will illuminate the path ahead of you. You will never be able to achieve your desired success without knowing the types of digital marketing and digital marketing tools and implementing appropriate strategies in this field. Knowing these tools plays a significant role in designing and implementing marketing campaigns, which will greatly help you to sell and provide more services. Of course, you should also know that knowing this tool alone is not enough, but you should know which of the digital marketing tools is the most suitable for your business.
Types of digital marketing methods include the following:
- Email Marketing
- Social Media Marketing
- SMS Marketing
- Mobile Marketing
- Content Marketing
- Video Marketing
- Search Engine Marketing (SEM)
- Viral Marketing
- Commission marketing
- Search engine optimization marketing
Marketing in social networks
That is, it includes any type of marketing activity in social networks - of course, we mean active social networks in Iran - such as "Instagram", "Linkedin", "Twitter" and in addition to these, "Telegram" which has become a social network of its own these days. In this type of marketing, we make the most of tools and...
- Email marketing or email marketing
Through the email tool, we can effectively communicate with our audience who have provided us with their email - not visitors.
- SMS marketing or SMS marketing
This type of marketing is done using SMS.
- Search Engine Marketing (SEM)
It refers to the set of mechanisms that we use through search engines such as Google to create value and promote ourselves.
- Search Engine Optimization (SEO)
The very content you are reading now has been optimized for display in search engines to rank higher in the results. So, this is not a coincidence.
- Content marketing
In this type of marketing, we do marketing through content.
- Application marketing
In-app marketing boils down to the process by which we drive users to install our app and use our products or services.
- Video marketing
"Video Marketing" is a branch of digital marketing in which video tools are used as a platform to introduce products and services in creative ways.
- Viral Marketing
In viral marketing, our content is passed from one audience to another and attracts many people from a specific demographic in a short period of time.
- Commission marketing or affiliate marketing
"Affiliate Marketing is a sales and marketing method that is done in collaboration with others.
What is the difference between offline (traditional) and online digital marketing?
What does marketing mean? Marketing means marketing that businesses use to continue and survive their business life and it is done with the help of SEO search engines. Two The method of marketing that is more popular among businesses today is digital (online) and traditional (offline).
Traditional marketing refers to advertising that is done through TV ads, radio, billboards, tracts, etc., and it is often very costly and expensive for businesses, and the result is uncertain.
Conclusion
Digital marketing is the marketing of the future. In addition to all the benefits we've covered in this article, you can track the results of your digital marketing efforts with incredible precision, which means you can understand which strategies are paying off and which ones need work. In order to receive consulting services in the field of digital marketing, our elite and experienced experts in Narenji Group are ready to provide a high level of information and services. Just call us.
