What is CRM software?
The word CRM is an abbreviation of Customer Relationship Management and it means "management of relationship with customers". In fact, this service is a very practical tool that, with a set of features and facilities, helps you to record all your communications with your customers in the first stage, and then manage and finally analyze them.. Customer club software or software CRM software is a practical tool for improving the level of communication with customers and ultimately increasing satisfaction and increasing sales for organizations as well as increasing online store purchases. Sales is a tool to improve after-sales service. The comprehensive sales system tries to help businesses by focusing on the customer for more sales and more customer orientation, CRM software should be used along with the customer orientation policies of a business and can be used in all businesses. Show your efficiency.
What is a store CRM software?
"The customer is king" In fact, smart and experienced salespeople have found that selling to existing customers is much more profitable than it costs to attract new customers. In-store CRM software features enable salespeople to do this with ease. How? It helps employers and business owners to track customer activities in the store and build intimate relationships with repeat customers. Relationships that generate more income. The special features of the software for managing communication with customers are:
Customer Profile
Collect contact information, year of birth and marriage and other valuable information to create a friendly and deep relationship and enter it into the system.
Purchase History
Track the number of purchases and the cost of purchases.
Contact Management
Automate target customer outreach across multiple channels and personalize based on past successful contact experience.
Integration
Use software integration with store equipment such as barcode scanners, POS devices, cash registers, and accounting software to speed up work and reduce errors.
Loyalty program
manage points or special rewards for customers in the loyalty program.
Reporting
Reporting, data analysis is important for customer targeting for specific products, promotions or marketing programs.
Purchase CRM store
Regardless of the size of your business or the industry you operate in, managing leads and customers is necessary for any business. If you're still using Excel spreadsheets, folders full of paper, or email to track customer interactions and leads, you're not only wasting precious time and energy, you're also missing out on an opportunity to increase profitability for your business. You can experience the best productivity in your collection by having a professional and suitable CRM.
CRM can be used in all kinds of businesses. Including in clothing stores, bag and shoe and leather stores, mobile and computer stores, car spare parts, CCTV companies, food stores and supermarkets, gold and jewelry stores, etc. This software plays a significant role in managing and controlling the internal affairs and sales process of the store.
Why buy a store CRM?
Sometimes when you start generating a steady stream of leads, your sales team can struggle to prioritize which ones to focus on. It becomes increasingly difficult to track the sources of lead input or to identify leads worth pursuing. As a result, your sales team often ends up spending time and effort on low-value leads that may never end up selling. Also, often the information about your customers is stored in different places. You have contact information on your Excel sheet, tasks on notepads, and correspondence saved in emails. This means your team has to constantly search between these different sources to find relevant information when dealing with multiple customers. This ultimately leads to delayed responses and incorrect decision making.
Another important point is that these days customers want personalization. Customers want businesses to understand their needs and engage them with relevant offers and solutions. If it is difficult and time-consuming to access information related to your interactions with customers and their needs and tastes, achieving this level of personalization becomes impossible. Eventually all of your interactions will become too generic and predetermined, which can cause many leads to refuse to connect with you. Today's modern customers are often active in multiple communication channels such as email, social networks, phone calls and more. If it is difficult for your business to interact with these customers in their preferred channel and track all your interactions with them, you should think more seriously about purchasing a store CRM.
Types of CRM
Four types of CRM are used in organizations:
Strategic CRM
Shapes your business strategy in the field of customer-centricity and helps you to attract new customers and keep your current customers satisfied and profitable. This strategy plays a very colorful role in your organization because it creates the correct customer-oriented organizational processes and culture in your business.
Operational CRM
operation and automation of customer service processes such as marketing processes, etc Manages and provides after-sales service. There are processes in the organization by which you respond to the needs of your customers in different situations when they are in contact with you, for example, when the customer requests to receive his after-sales service, how the organization responded to him and the service he expected. presents to him. In this way, you will get help from CRM software to manage the large amount of customer information, files related to them, etc. in a better way.
Analytical CRM
The process by which you transform operational data collected from marketing and customer relations into information that helps your organization make process and strategic decisions. For example, the results of the sales of various products will help you find out which products and product features you should focus more on, or the results of attracting customers after a marketing campaign will give you insight into how to organize your next campaign more effectively.
Interactive CRM
It is the interface between you and the outside environment (customers and representatives) that helps you create more value for your customers. In fact, the systems will help you to receive your customers' feedback, both positive and negative, listen to their requests easily and pass them on in the organization. Some communication channels include telephone system, email, SMS, chat, etc. In addition to customers, this software can also communicate with your representatives, distributors and suppliers.
