What is CRM design in the Shomal?
In any successful business that is in direct contact with customers, having a good CRM system is a necessity to have a successful relationship with customers. The design of CRM in the Shomal is also in the same direction and to create a wide network of customers and also to regulate the internal communication of an expanding group. The term CRM stands for "customer relationship management" and it is the strong arm of any collection to know the customers and create a balance between the customer's wishes and the way the collection responds to these wishes and needs.
Some of the activists in the field of management emphasize that CRM is an attitude with an emphasis on creating, maintaining and developing and deepening the relationship with customers. In this attitude, modern technologies may or may not be used. There are even books in the field of CRM that have not made any serious reference to the possibility of using technology in this field in order to emphasize the management aspects of customer relationship management. These people start defining the history of CRM and customer relationship management with the words of Peter Drucker: The goal of every business is to create and keep customers. This type of discussion is so serious that many books in the field of customer relationship management use such titles in their explanations to emphasize being moderate: CRM - A Balanced Approach or customer relationship management with a balanced view and Simultaneous attention to managerial aspects and technological aspects.
Why is CRM design important in the Shomal?
Competitive trade and business in the Shomalern region is an undeniable fact, and in the meantime, the need to use all the legitimate tools available to keep up with this competition is considered a necessity. One of these tools is CRM design in the Shomal. CRM design in the Shomal allows you to know the interests, tastes, sensitivities and limitations of the customer, and in the next step, it can offer you an effective way to establish a proper relationship with the customer by looking analytically at these factors. It should also be noted that the CRM design in the Shomal in the internal structures also helps to optimize the communication efficiency of the components of the complex. Organization managers will be able to view useful information such as current sales, schedule of meetings and calls, pre-invoices, tasks assigned to others, results of marketing and advertising activities, etc.
Company experts will also see all their daily activities in the organization by means of Cartable, which can be customized according to their needs, so that they can plan their daily activities easily. cartabal is a useful tool for quickly accessing various information in CRM software and increasing productivity.
What does CRM design in the Shomal offer us?
What CRM design in the Shomal offers us is a way to deal with customers. Such a method ultimately leads to customer satisfaction, and in the next step, the customer becomes a permanent customer who trusts your collection. Then you can think about the effect that such satisfaction creates in the customer, every customer who is satisfied with your service and treatment, becomes an active advertising element in small and large groups in which he spends his daily life and leads to introducing your business to others. In this way, a network of satisfied customers will be created for you, which can be a huge social and financial capital for you, and this will add to the credibility of your brand.
Where should we go for CRM design in the Shomal?
You can benefit from the help of our experts in the orange collection to design a C-arm in the Shomal. With a successful and effective presence in the field of CRM design in the Shomal, Narenji Group can be your answer in the field of CRM services and provide what you want with the best quality and the lowest price.
Types of CRM
Four types of CRM are used in organizations:
Strategic CRM: Shapes your business strategy in the field of customer-centricity and helps you to attract new customers and keep your current customers satisfied and profitable. This strategy plays a very colorful role in your organization because it creates the correct customer-oriented organizational processes and culture in your business.
Operational CRM: Manages operations and automation of customer service processes such as marketing, sales, and after-sales service processes. There are processes in the organization by which you respond to the needs of your customers in different situations when they are in contact with you, for example, when the customer requests to receive his after-sales service, how the organization responded to him and the service he expected. In this way, you will get help from CRM software to manage the large amount of customer information, files related to them, etc. in a better way.
Analytical CRM: The process by which you transform operational data collected from marketing and customer relations into information that helps your organization make process and strategic decisions. For example, the results of the sales of various products will help you find out which products and product features you should focus more on, or the results of attracting customers after a marketing campaign will give you insight into how to organize your next campaign more effectively.
Interactive CRM: It is the interface between you and the outside environment (customers and representatives) that helps you create more value for your customers. In fact, the systems will help you to receive your customers' feedback, both positive and negative, to hear their requests easily and to follow them in the organization. Azide. Some communication channels include telephone system, email, SMS, chat, etc. In addition to customers, this software can also communicate with your representatives, distributors and suppliers.
How to implement CRM?
Implementing a "CRM" system is much more than installing a "CRM" software and customizing it. Success in the implementation of the "CRM" system requires modeling and re-engineering of organizational processes, analysis of requirements, setting goals and planning, as well as creating a culture in the organization. "CRM" software is just a tool to implement the customer relationship management system. Although it is important which software you choose to implement the "CRM" system, installing a "CRM" software is not the whole story. In order to be useful, CRM software must be customized based on your needs and desires. Otherwise, if you buy and install the best "CRM" software in the world, such as Microsoft, it will not be of any use to you. In order to ensure the success of the customer relationship management system implementation, you must go through the following steps for this purpose:
- Recognition and evaluation
If it is not clear where we are, reaching the destination is meaningless. Therefore, as a first step, you should determine exactly what situation your organization is in. This work can be done through the evaluation of key performance indicators (KPI) and in-depth interviews with key people of the organization. Business model, mission and vision, marketing and sales strategies, human resources, processes related to customers and related organizational infrastructure are the areas that are recognized and evaluated.
- Process modeling
As a first step, the organizational processes that are supposed to be affected by the CRM system should be modeled. Prepare a detailed description of the different stages of your machining and also the workflow. For example, if you want a "CRM" system to manage your sales, you must describe and model your entire current process from the moment of customer contact to contract signing and order delivery. One of the standard software for modeling organizational processes is "Microsoft Visio" software.
- Determining goals and analyzing requirements
In the second step, specify all your desires and goals in detail. The goals and demands of the organization in the implementation of the customer relationship management system should be specified in detail and the needs of the organization to achieve the desired goals should be analyzed and analyzed. Requirements are exactly what you need to achieve your goals. For example, if your goal is to control the organization's sales situation, one of your requirements will be access to online reports. Determining business requirements and determining a solution that will satisfy the mentioned requirements will be done in this step.
- System design based on "CRM"
Now that the demands and requirements as well as the processes are defined, the MS-based "CRM" system should be designed in order to achieve the objectives and cover the determined requirements. Modeling processes and workflows, designing required analytical reports, designing forms and also determining required workflows are among the activities of this stage.
- Development
In this step of the implementation project, the installation and configuration activities of the "CRM" software, as well as its customization and development, will be carried out based on the information collected in the previous steps (system design and requirements, as well as workflow).
- Establishment
In this step, the "CRM" system is ready for launch after testing and final approval. Personnel training at the management and user levels takes place in this step. The training is started by holding a training workshop to prepare the personnel to use the system, and educational documents such as videos and models of organizational processes based on "CRM" are provided to the users. To reduce risk and manage crisis, make sure that users are comfortable with CRM software to perform their daily tasks and have no problems. Monitor and optimize the system in real conditions during the installation time and at the same time as using the "CRM" system.
